After more than a decade of setting standards in benchmarking and auditing South African web sites, World Wide Worx has introduced a new approach to testing usability in the digital world. This is an analysis tool called Webagility Vision, which uses both user experience and specialist tools and analysis to provide a benchmarked assessment of a web page, mobile app, mobi site or any other digital material. The service uses cutting-edge eye-tracking tools that measure precisely how a user experiences a web site and mobile app or site. Based on the resultant analysis, sites or apps can be optimised on the basis of both best practise and practical outcome. This makes the tool ideal for both existing sites or apps and those under development. The Vision service comprises a suite of analysis tools, which reveals all areas where users’ eyes focus and fixate, provides a visual representation of what is seen and what is invisible, ranks the strength of focus on distinct site elements, and establishes the overall sequence in which visitors explore a page.
Contact Arthur Goldstuck, World Wide Worx, Tel 011 782-7003, arthur@worldwideworx.com